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PlayStation Sends Users Message Urging Them To Sell Their PS5s
TheGamer • • technology
Key Points:
- PlayStation has started sending select users notifications encouraging them to trade in their PS5 consoles for up to $400-$750, depending on the model and condition, likely targeting those who haven't used their consoles recently.
- This trade-in initiative aligns with a similar recent move by Xbox and appears timed to coincide with the upcoming release of GTA 6, which is expected to drive demand for current-generation consoles.
- PlayStation aims to increase active users who will purchase games and subscriptions, as inactive console owners do not generate ongoing revenue.
- The trade-in program helps alleviate supply issues caused by a RAM shortage by refurbishing and reselling used consoles, reducing manufacturing costs and expanding availability amid high new console prices.
- By encouraging trade-ins now, PlayStation hopes to refresh the user base with new players eager to experience GTA 6, boosting console utilization and associated sales ahead of the game's launch.
