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Pokemon Company document shows wanting to increase price from $60, encouraging people to buy both versions
Nintendo Everything • • technology
Key Points:
- An internal document from The Pokemon Company reveals past considerations to increase the price of Pokemon games beyond the standard $60, though concerns about non-standardized pricing in North America prevented this.
- Data shows significant percentages of players purchasing both versions of certain Pokemon games: 41% for Sun/Moon, 50% for Ultra Sun/Ultra Moon, and 23% for Let’s Go, Pikachu/Eevee.
- The document outlines three pricing strategies, ultimately favoring maintaining current prices to maximize base sales and DLC potential, while acknowledging that price increases could encourage double-pack purchases but risk resale and parallel imports.
- Encouraging the purchase of both versions simultaneously is seen as vital for sales in Japan, with a target of 1.65 to 2 million double-version sales, reflecting past records, to avoid a potential sales drop of up to 1 million units.
- These insights were revealed by the Game Freak Teraleak, known for previous leaks including unannounced Pokemon titles Winds and Waves.
