Pokémon Scalpers Selling Limited-Edition Pop-Tarts For Ridiculous Prices
Nintendo Life • • technology
Key Points:
- Pokémon-themed Pop-Tarts, available exclusively at Target, are being resold by scalpers at exorbitant prices online, with some boxes selling for over $30 despite a retail price under $3.
- The collaboration between The Pokémon Company and Kellogg's continues a history of themed products, including past offerings like Pokémon sprinkles, Wild Cherry flavor Pop-Tarts, and minifigures.
- Scalpers are exploiting fans' fear of missing out (FOMO), driving up prices not only for the Pop-Tarts but also for the entire Target Pokémon merchandise range, with some items like jackets selling for double their retail price.
- The Target Pokémon merchandise launched recently and is largely out of stock, prompting fans to either try their luck in stores or wait for a planned second release later in the year.
