Pokémon Go at 10 and the millions still trying to catch 'em all
Key Points:
- Pokémon Go, celebrating its 10th anniversary, uses GPS and augmented reality to let players catch virtual monsters in real-world locations, with over a billion downloads and millions of daily active users.
- The game emphasizes community, with players forming lasting relationships and attending large live events worldwide, averaging over 400,000 attendees annually since 2017.
- Pokémon Go has had a positive impact on players' mental health by encouraging social interaction and outdoor activity, as exemplified by players like Austin who found motivation and connection through the game.
- Despite early technical challenges and pandemic-related setbacks, the game has maintained enduring popularity and continues to foster a vibrant global community.
- In 2025, developer Niantic was acquired by Scopely, owned by Saudi Arabia's Public Investment Fund, raising questions about the game's future direction while maintaining its core appeal across different life stages.