Pokémon Pokopia x IKEA collaboration adds Pikachu and Snorlax rooms
Polygon.com • • technology
Key Points:
- IKEA is collaborating with Pokémon Pokopia to celebrate IKEA's 20th anniversary in Japan, featuring Pokémon-themed rooms furnished with actual IKEA products on display in select Japanese stores from April 1 to May 10.
- The physical rooms include designs inspired by Pokémon like Snorlax, with a navy-and-white striped bed, and a yellow sofa, offering visual inspiration for fans to recreate similar setups at home.
- Visitors to the stores receive a code to access the special Pokémon-themed Cloud Island in the Pokopia game, which showcases virtual rooms like a Pikachu-themed space with a couch and cushions, and a Snorlax room with decorative shelves and a blue-and-white bed.
- While the in-game rooms differ slightly from the real-life versions—such as lacking snack storage cubbies found in the physical Snorlax room—the collaboration blends virtual and physical experiences for fans.
- The event is currently exclusive to Japan, but the game codes may eventually become available online for a wider audience.
