'Practical Magic 2' To Kick Off Fall With $58M-$63M Global

Key Points:

• Warner Bros is releasing Practical Magic 2, the sequel to the 1998 witchy romantic fantasy comedy, with an expected domestic opening of $30M-$35M and a global start of $58M-$63M across 77 territories excluding China.
• The film targets a female audience, particularly millennials and Gen-Z women, and is performing well in tracking, especially among women over 25, though critical reception is lukewarm with a 34% Rotten Tomatoes score.
• Practical Magic 2 is part of Warner Bros' successful post-Labor Day release strategy, which includes holding the top four September domestic box office openings since 2017.
• Other notable releases include Sony’s Spider-Man: Brand New Day nearing the highest-grossing North American box office record, Neon’s sci-fi Hope opening modestly, and Focus Features’ The Uprising expected to earn around $5M domestically with mixed reviews.
• The original Practical Magic film gained a cult following over time through Warner Bros’ library and HBO Max, which helped pave the way for the sequel despite its initial modest box office performance.