Publicist to Elvis Presley, Julie Andrews Was 96
Variety • • entertainment
Key Points:
- Gene Schwam, a veteran Hollywood publicist known for representing stars like Elvis Presley, Blake Edwards, and Julie Andrews, died at age 96 in Los Angeles after a brief illness.
- In 1955, Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson, creating a lasting independent publicity agency that served high-profile clients including Nancy Wilson, Lou Rawls, and the Coconut Grove nightclub.
- Schwam’s close friendship with director Blake Edwards inspired the neurotic publicist character in Edwards’ film "S.O.B.," highlighting Schwam’s reputation for passionate and resourceful client advocacy.
- Known as “The best idea man in Hollywood” by entertainment correspondent Vernon Scott, Schwam was recognized for his inventive and engaged approach to publicity throughout his career.
- Later in life, Schwam founded Humanity 101 at Arizona State University’s Project Humanities, promoting values such as compassion, empathy, and integrity; he is survived by his wife, daughter, stepchildren, and grandchildren.
