Rams unveil uniform & brand refresh ahead of 2026 season
Rams • • sports
Key Points:
- The Los Angeles Rams have unveiled a refined brand and uniform refresh to modernize their visual identity while honoring their core identity as they enter their second decade back in Los Angeles.
- Key updates include a simplified LA monogram logo with solid coloring, a bolder Ram head logo with sharper horn details, and the removal of gradient elements for a cleaner look.
- The uniform update features two primary sets and a new white pant option, with the "Bone" uniform removed; the iconic helmet design remains unchanged but now includes new 3D bumper logos.
- The Rams will engage the Los Angeles community through murals, brand activations, and partnerships with local artists, emphasizing their commitment to the city and its diverse culture.
- New alternate uniforms blending tradition and modernity will debut this summer, and updated merchandise is now available at various retail locations including SoFi Stadium and the RamsFanShop.com.
