Real to buy REMAX in $880M deal, creating global brokerage giant
RealEstateNews.com • • business
Key Points:
- The Real Brokerage plans to acquire REMAX Holdings for $880 million, creating the Real REMAX Group with nearly 8,500 franchisees, over 180,000 agents, and approximately $2.3 billion in annual revenue.
- The combined company will integrate Real's cloud-based, AI-powered brokerage platform with REMAX's global franchised network spanning over 120 countries, aiming to enhance agent productivity and consumer experience.
- The deal is expected to generate about $157 million in adjusted EBITDA before synergies, with projected cost savings of $30 million, and is anticipated to improve earnings and margins within the first full year after closing.
- Challenges remain due to the differing business structures—Real's centralized brokerage versus REMAX's decentralized franchise network—raising concerns about integration, culture, and agent retention.
- The transaction is expected to close in the second half of 2026, subject to regulatory and shareholder approvals, with Real Brokerage shareholders owning 59% of the new company and Tamir Poleg serving as CEO.
