Reddit’s AI is turning posts into podcasts and short videos
Key Points:
- Reddit is experimenting with converting text posts and comments into AI-voiced audio/video content, highlighting the text as it is read aloud to offer a new way to consume Reddit content.
- An example includes an eight-year-old r/boardgames post transformed into a three-minute video where AI voices read responses, with users able to toggle between reading the text or playing the video.
- This initiative aligns with Reddit’s broader strategy to modernize its video experience, as CEO Steve Huffman noted the growing popularity of AI-read Reddit content and the potential for background listening.
- The feature is currently available on the web and will roll out to iOS and Android soon, with Reddit manually selecting posts for conversion to ensure authenticity and usefulness.
- The experiment aims to gauge user interest and will gradually expand from select existing posts, following Reddit’s recent introduction of video replies earlier this year.