Report: Apple executive in charge of Siri revamp has considered stepping back
9to5Mac • • technology
Key Points:
- Mike Rockwell, the creator of Apple Vision Pro and current lead on revamping Siri, has considered leaving Apple or shifting to an advisory role due to reservations about reporting to software chief Craig Federighi and a desire for a larger role.
- Rockwell was assigned to overhaul Siri following a leadership reshuffle after Tim Cook lost confidence in the company’s previous AI efforts led by John Giannandrea.
- Despite challenges with the Vision Pro’s market reception, Rockwell is unlikely to leave before completing the Siri upgrade.
- The report highlights broader executive changes at Apple, including internal frustrations over leadership appointments, such as Kate Bergeron being passed over for a hardware chief role in favor of Tom Marieb.
