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Restaurant chains upgrade food to win back diners
CNBC • • general
Key Points:
- Restaurant chains are focusing on improving food quality and taste to attract diners and expand the definition of "value" beyond just pricing, responding to consumers dining out less frequently and being more selective.
- Wendy's, Burger King, Chipotle, and others are revamping core menu items, such as juicier chicken tenders, richer Frosties, and better-quality burgers and nuggets, as part of turnaround strategies or growth plans.
- Burger King's recent menu improvements led to significant sales increases, with Whopper sales rising double digits and nugget sales up over 35%, contributing to an 8.4% jump in U.S. same-store sales.
- Even successful chains like Chili's and Applebee's are enhancing menu offerings by improving proteins and other items, while McDonald's is testing new chicken products and upgrading its coffee to boost sales amid recent U.S. business challenges.
- Alongside recipe changes, chains are investing in staff training to ensure consistent execution of improved menu items, recognizing that quality improvements must be effectively delivered to impact long-term growth.
