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Rockstar Sends GTA 6’s In-Game Cars Through Real Miami Streets
Yahoo • • technology
Key Points:
- Rockstar is running an extensive GTA 6 promotional campaign in Miami, featuring modified luxury cars with in-game references, branded blimps, stadium signage, and beach gear to immerse the city in Vice City imagery.
- The campaign includes vehicles like Lamborghini Huracán and Chevrolet Corvette with fictional Leonida plates, alongside advertising at Hard Rock Stadium and Kaseya Center, with some placements reportedly costing nearly $1 million.
- Miami-Dade officials are divided on the partnership; some criticize it for associating Miami with GTA's crime-centric themes, while others emphasize the economic and promotional benefits of hosting such a high-profile launch.
- Despite some opposition, the campaign continues to expand across multiple city locations, generating enthusiastic responses from gaming fans on social media.
- GTA 6 is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S, with Rockstar's Miami campaign indicating a trend toward immersive, citywide marketing events for major game launches.
