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Roku drops smart home products to focus on streaming
ZDNET • • technology
Key Points:
- Roku has announced it will cease manufacturing and selling smart home devices such as cameras, smart plugs, and lights, choosing to focus exclusively on its streaming services and related hardware.
- The company will continue to support and provide services for existing smart home products despite winding down sales as current inventory runs out.
- This strategic shift follows Roku's acquisition by Fox, with the formal sale closing in November 2023, and reflects a decision to prioritize streaming platforms over smart home hardware.
- Roku's smart home venture, launched in 2022 with affordable devices and expanded in 2025 with proprietary hardware, faced challenges including dwindling product availability and retailer clearance sales.
- Financial disclosures indicate that smart home products did not contribute significantly to Roku's streaming hours or revenue, reinforcing the company's refocus on its core streaming business amid rising hardware costs.
