Roku's $3 Howdy subscription service launches on Prime Video
TechCrunch • • entertainment
Key Points:
- Roku announced that its $3 ad-free streaming service, Howdy, is launching on Amazon’s Prime Video, marking its first expansion beyond the Roku ecosystem.
- Howdy, launched in August 2025, offers nearly 10,000 hours of content from major partners like Lionsgate, Sony Pictures, Disney, and Warner Bros., including select Roku Originals.
- Subscribers can access a variety of titles such as “A Haunting in Venice,” “Ice Age,” and “Weeds,” with the service designed to complement premium streaming platforms rather than compete with them.
- To subscribe to Howdy on Prime Video, users need an Amazon Prime membership or a standalone Prime Video subscription.
- This expansion aligns with Roku’s broader strategy to increase accessibility to ad-free entertainment, following its recent acquisition of Frndly TV and the continued growth of its free, ad-supported Roku Channel.
