Ronda Rousey blasts UFC executive for not knowing ‘how to market f*cking anybody’
MMA Fighting • • sports
Key Points:
- Ronda Rousey and Gina Carano headlined the inaugural MVP MMA event on Netflix in May, drawing over 17 million viewers, highlighting what the UFC missed by not promoting their matchup.
- Rousey criticized UFC Chief Business Officer Hunter Campbell for his failure to market fighters effectively, calling him arrogant and chauvinistic, and praised MVP MMA for creating strong competition to the UFC.
- The MVP MMA event featured several former UFC fighters and made a significant impact, with some participants subsequently signed by the UFC or invited to Dana White’s Contender Series.
- Rousey supports increased competition in MMA promotion, expressing skepticism about publicly traded companies like the UFC prioritizing shareholder value over fighters' interests.
- While undecided about her own fighting future, Rousey hopes MVP MMA continues to promote major events and believes Nate Diaz should be a central figure in future shows to maintain high-profile appeal.
