RV buyers are trading up and this stock is set to benefit, Loop Capital says

RV buyers are trading up and this stock is set to benefit, Loop Capital says

CNBC business

Key Points:

  • Loop Capital upgraded Thor Industries to buy from hold, citing an improving sales mix and increased demand for higher-end RVs that could drive better margins.
  • Analyst Brandon Rollé raised the price target to $133 from $103, indicating a potential 23% gain from the recent close, based on insights from the Ohio RV Supershow.
  • Rollé observed a positive shift as customers trade up from entry-level units to more expensive models, benefiting Thor’s expanded fifth-wheel lineup and positioning the company to gain market share.
  • The improved sales mix and higher-margin shipments are expected to impact Thor's earnings more significantly in fiscal year 2027, as the company plans a cautious production ramp-up to avoid inventory issues.
  • Thor