AI Generated Image
SAG-AFTRA Slams Meta AI for Using Your Instagram Photos, Says Opt Out
Variety • • business
Key Points:
- SAG-AFTRA is urging Instagram users, especially its members, to opt out of Meta's new Muse Image AI model, which allows anyone to generate AI images using public Instagram content without consent.
- The Muse Image tool is integrated into Instagram, enabling AI image generation simply by tagging a public account, raising concerns over unauthorized use of users' likenesses.
- To protect their content, users must manually disable AI usage permissions in Instagram’s settings under the "Sharing and reuse" tab, as the default setting permits AI use of public posts and reels.
- Meta does not notify users when their content is used to create AI-generated images, prompting criticism from SAG-AFTRA and talent agency CAA, which opposes the opt-out approach as insufficient for creator rights.
- The backlash against Meta’s policy parallels previous opposition to similar AI tools like OpenAI’s Sora video model, emphasizing the industry demand for clear consent and control over personal and creative content.
