Saint-Tropez crowds surge as influencers fuel French Riviera rush

Key Points:

• Saint-Tropez, once a quiet fishing village turned luxury hotspot on the French Riviera, is now overwhelmed by tourists, especially during July and August when daily visitors can reach up to 80,000 in a town of 4,000 residents.
• Influencers have increased the town’s popularity by showcasing its picturesque waterfront and designer shops, but this has contributed to overcrowding, making the summer experience less enjoyable for many visitors.
• The mayor of Saint-Tropez has urged tourists to visit during the off-season to alleviate pressure on the town, as the high summer crowds have become unsustainable and detract from the town’s charm.
• Some travelers express frustration with the overcrowding and high costs, suggesting Saint-Tropez is more suited for residents or the ultra-wealthy, while others defend its beauty and luxury hospitality.
• Travel experts recommend visiting during shoulder seasons like April, May, September, or October, and exploring less crowded nearby Riviera villages to enjoy the region without the peak-season crowds.