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Sales Are So Low, California Wineries Are Burning Their Vineyards
The New York Times • • business
Key Points:
- California's wine production hit a 25-year low last year due to an oversupply of unsold wine bottles, making it economically unviable to harvest all grapes.
- Many winemakers find it cheaper to leave grapes to rot on the vine rather than harvest them amid declining demand.
- In Soledad, California, vintner Jason Smith destroyed his pinot noir vineyard by uprooting vines and burning supporting posts, reflecting the harsh economic realities faced by growers.
- This situation highlights the challenges in California's viticulture industry, despite its global reputation for wine production.
