Scoop: Roku is exiting the smart home business
Key Points:
- Roku is exiting the smart home market, ceasing production and winding down sales of its smart home devices such as light bulbs and smart switches.
- The company will continue to support existing Roku Smart Home products but is refocusing on its core mission as a leading streaming platform.
- This strategic shift follows the recent completion of Fox’s acquisition of Roku but had been underway for several months prior.
- Most of Roku’s smart home products are now out of stock on its website, with only the Indoor Camera 360° and Video Doorbell & Chime still available as special offers.
- These remaining smart home products have appeared in listings for RKP Technology, indicating Roku is liquidating surplus smart home inventory.