Shade lands $14M to let creative teams search their video libraries in plain English
TechCrunch • • technology
Key Points:
- Shade, a New York-based startup founded in 2024, has developed a cloud storage platform tailored for creative and marketing teams to easily store, search, and collaborate on large volumes of media files, addressing challenges amplified by AI-driven content generation.
- The platform features advanced natural language search with auto-tagging, enabling users to find specific moments within videos using detailed queries, alongside automatic transcription and facial recognition for enhanced searchability.
- Shade offers a unique "streamable" file system allowing users to access and work on files immediately without full downloads, supports collaborative feedback tied to specific video timestamps, and provides customizable access controls and branded client delivery options.
- The company recently raised $14 million in a funding round led by Khosla Ventures, bringing its total funding to $20 million, with plans to expand search capabilities across various file types and develop a no-code platform for automated workflows.
- Shade competes with startups like Poly and Memories.ai in the AI-powered file storage and search space, aiming to become a comprehensive tool for managing content creation workflows beyond just search functionality.
