Smart ring maker Oura puts off initial public offering due to market ‘uncertainty’

The Guardian • September 29, 2026 • business

Key Points:

Oura Inc, maker of the health-monitoring smart ring, is postponing its planned initial public offering (IPO) due to market uncertainty despite strong demand.
The IPO market weakened in the third quarter amid concerns about AI spending slowdowns, Federal Reserve rate hikes, and rising bond yields increasing borrowing costs.
Oura has gained momentum with the launch of the Oura Ring 5, growing its paid membership to 5.7 million and expecting a 90% revenue increase for the fiscal year.
The company had planned to sell 50 million shares priced between $40 and $44, which would have valued Oura at approximately $13.5 billion at the midpoint.
Nearly three-quarters of the shares were to be sold by current shareholders, indicating significant insider participation in the IPO.