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Snap tries to make the case again for its $2,200 smart glasses
TechCrunch • • general
Key Points:
- Snap faced significant backlash and a stock drop following the underwhelming debut of its $2,200 smart glasses, Specs, which were criticized for their bulky design and high price.
- At a recent event, Snap unveiled new features for Specs, including entertainment integrations with HBO Max and Spotify, and introduced Specs Intelligence, an AI system aimed at enhancing productivity across devices, not limited to the glasses.
- The company launched Specs for Enterprise, targeting IT professionals by integrating the glasses into corporate workflows through partnerships with Amazon, Salesforce, Nvidia, and others, focusing on mobile device management and security.
- Additional features include an AR basketball training app developed with the NBA and WNBA, and a new cellular connectivity package offered via Verizon, allowing on-the-go use of Specs for a monthly fee.
- CEO Evan Spiegel positioned Specs as a human-centric computing device designed to enhance user importance amid technological shifts, though consumer acceptance of the high cost and form factor remains uncertain ahead of the device's fall release.
