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'Something none of us could have predicted'
New York Post • • business
Key Points:
- California farmer Cesar Mora gave away 125,000 pounds of nectarines for free after a legal dispute with agriculture company Giumarra prevented him from selling the fruit.
- The giveaway attracted over 6,000 people, who took home approximately 182,000 pounds of nectarines that would have otherwise rotted.
- Due to the overwhelming crowds, Mora’s operation evolved from self-picking to organized distribution, and the event was temporarily shut down by the California Highway Patrol for safety reasons.
- Mora continues to face legal challenges from Giumarra, including a cease and desist letter and demands for accounting of the fruit giveaway, with a trial scheduled for July 20th.
- The farmer expressed gratitude to the community for their support and emphasized that his fight over the orchard’s ownership is ongoing.
