Source: LIV Golf operations 'continue as scheduled,' CEO reaffirms commitment to tour
Key Points:
- Reports emerged that Saudi Arabia’s Public Investment Fund (PIF) may be withdrawing investment from LIV Golf, raising questions about the tour’s future, but a source told Yahoo Sports that funding and operations continue as planned.
- LIV Golf CEO Scott O’Neil sent an internal email assuring staff that the 2026 season will proceed uninterrupted and emphasized the organization’s resilience and commitment to disrupting traditional golf.
- Despite attracting top players and hosting successful events with large attendance, LIV Golf has struggled with viewership and has incurred significant financial losses, prompting speculation about the PIF’s willingness to continue funding.
- LIV Golf highlights recent successes, including strong spectator turnout in Australia and South America, profitable teams projected for 2026, and partnerships with major sponsors like Rolex, Callaway, and Under Armour.
- The LIV Golf Mexico City event is scheduled to start on Thursday afternoon, signaling ongoing tour activity amid uncertainty about its long-term viability.