Spotify to label AI artists
Music Business Worldwide • • entertainment
Key Points:
- Spotify will introduce an “AI Personas” badge starting mid-September to flag artist profiles with AI-generated identities, informing listeners that these profiles may not represent real people.
- Music from AI Persona profiles will be excluded from Spotify’s personalized and editorial recommendations by default, unless listeners choose to follow those artists.
- The badge will be applied through a combination of artist self-disclosure, human review, and AI investigative tools, with Spotify notifying affected artists who can appeal or disclose voluntarily.
- This move aligns with broader industry efforts, including voluntary AI-content tags proposed by the RIAA and IFPI, and new EU regulations requiring labeling of AI-generated deepfake content.
- Other streaming platforms like Deezer, TIDAL, and Qobuz have also implemented policies to detect, tag, and restrict AI-generated music to combat fraud and maintain authenticity in music streaming.
