Spurs-Knicks Game 3 was the most-watched NBA Finals Game 3 since 1998
Key Points:
- The San Antonio Spurs’ Game 3 victory over the New York Knicks in the 2026 NBA Finals attracted an average of 23.8 million viewers on ABC and ESPN, marking the highest Game 3 viewership since 1998.
- The audience peaked at 26.3 million viewers at 11:15 p.m. ET, with the game achieving a record 42.7 P2+ share, the highest ever for an NBA game.
- The 2026 NBA Finals have generated over 5 billion social media views through the first three games, setting a new record for the Finals.
- Global Google searches for the “NBA Finals,” “New York Knicks,” and “San Antonio Spurs” have reached all-time highs during the series.