Squishmallows Movie in the Works
Variety • • entertainment
Key Points:
- Amazon MGM is developing a major family film based on the popular Squishmallows toy brand, co-producing with creator Jazwares and partnering with producer Beau Flynn.
- The film aims to be a global, four-quadrant event, though details about its format—animated, live-action, or hybrid—have not yet been disclosed.
- Squishmallows, launched in 2017, has become a billion-dollar franchise with over 600 million toys sold worldwide, featuring more than 3,000 characters appealing to a wide age range.
- The brand has expanded into licensing across apparel, health and beauty, and home décor, and signed with CAA in 2021 to manage its licensing efforts.
- Producer Beau Flynn brings extensive experience with broad IP projects like “Moana” and “Jungle Cruise,” and is currently working on the upcoming “Hello Kitty” animated film for Warner Bros.
