Star Wars Disney+ Streaming Data Reveals Some Surprising Winners

Key Points:

• Nielsen data reveals that 44% of Star Wars viewing time on Disney+ in 2025 was spent on live-action movies, surpassing live-action series (39%) and animated shows (17%), highlighting the enduring popularity of the films despite numerous TV series available.
• The most-streamed Star Wars title in 2025 was the live-action series Andor, boosted by its second season debut, and it remained the top choice among Millennials and Gen X in early 2025.
• The Mandalorian was the most-streamed show among Gen Alpha and Boomers, while Gen Z favored the animated series Star Wars: The Clone Wars, indicating varied preferences across age groups.
• The Top 10 most popular Star Wars titles in 2025 were mostly movies, with no sequel trilogy films making the list, despite The Force Awakens' massive box office success; the original and prequel trilogies dominated streaming views.
• This streaming data comes ahead of Disney’s release of The Mandalorian sequel film, The Mandalorian & Grogu, set to premiere on May 22, marking the first Star Wars film in seven years.