Starbucks Plots Big Nashville Presence, But Workers Are Resisting Relocation
Key Points:
- Starbucks is moving ahead with plans to establish a new corporate office in Nashville, investing $100 million in the project.
- The Nashville office is expected to house 2,000 jobs over the next five years, including some technology roles currently located in Seattle.
- The company is facing challenges in convincing its initial group of employees to relocate from its Seattle headquarters.
- As part of a restructuring effort, Starbucks is also eliminating certain technology positions.