Steam updates its gen-AI disclosure policies
KitGuru • • technology
Key Points:
- Valve has updated its Steam store policy to provide greater transparency around the use of generative AI in video game development by allowing developers to specify different levels of AI usage.
- The new disclosure form distinguishes between AI-generated pre-rendered content, AI-generated marketing and community assets, and AI-generated live content or code during gameplay.
- Developers are only required to publicly disclose AI usage if the AI-generated content ships with the game and is experienced by players, excluding AI used solely during coding.
- This updated policy reflects Valve’s ongoing efforts to adapt to the evolving role of generative AI in gaming and may be revisited as the technology develops further.
- The move is seen as a positive step toward transparency, with hopes that other digital
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