Streaming Service Raises Monthly and Annual Plans
The Hollywood Reporter • • entertainment
Key Points:
- Apple is increasing the price of its Apple TV subscription to $14.99 per month, up $2, with the annual plan rising by $20 to $119.99, effective immediately with a one-month notice for current subscribers.
- The cost of the Apple One individual plan, which bundles Apple TV with Apple Music, Apple Arcade, and cloud storage, is also going up by $2 to $21.95 per month.
- Apple TV is focusing on ultra-premium original content and live sports, recently securing U.S. rights to Formula 1 and featuring acclaimed shows like Severance and Widow’s Bay.
- This price hike follows a broader trend in the streaming industry, with services like Peacock, ESPN, Prime Video, Netflix, and YouTube Premium also raising their subscription fees this year.
