Sydney Sweeney drops another Novig ad amid women in sports backlash
Fox News • • entertainment
Key Points:
- Sydney Sweeney has released a new provocative advertisement for the sports betting platform Novig, featuring herself topless and covering up with footballs, continuing a controversial campaign that has drawn criticism for sexualizing women in sports.
- The ad sparked backlash from female athletes and critics who argue it promotes the male gaze and misrepresents women in sports, with figures like Olympian Ariarne Titmus and gymnast Gracie Kramer voicing disapproval.
- Sweeney responded by highlighting other famous female athletes who have posed nude for ESPN’s Body Issue, suggesting her campaign is part of a broader conversation about women's agency over their image.
- Experts note that while the ads may be divisive, they align with Sweeney’s established brand, which incorporates sexuality, and that women have the right to make their own choices about their image.
- Novig defended the campaign as humorous and playful, and this is not Sweeney’s first advertising controversy, having faced criticism in 2025 for an American Eagle jeans campaign accused of racial undertones.
