Sydney Sweeney's Family Feud Appearance Helped Make The Housemaid a Hit
Variety••general
Key Points:
- During filming of "The Housemaid," Sydney Sweeney suggested the cast appear on "Celebrity Family Feud," leading to a viral episode that boosted the film's visibility ahead of its release.
- "The Housemaid," with a $35 million budget, has grossed over $140 million worldwide and continues to perform strongly, especially among female audiences, with international releases upcoming in Germany and South Korea.
- Lionsgate chair Adam Fogelson credits the film's success to understanding and targeting underserved female audiences, a strategy supported by director Paul Feig's track record with female-driven hits.
- The film is projected to earn between $225 million and $275 million globally, with notable success in France where it was marketed as an erotic
