Target launching “Target Beauty Studio” as Ulta moves out

Key Points:

• Ulta Beauty's six-year in-store partnership with Target will end this summer, replaced by a new "reimagined" beauty section called Target Beauty Studio launching this fall in over 600 stores and online.
• The Target Beauty Studio will feature a curated selection of more than 80 global prestige beauty brands, including over 60 brands new to Target, emphasizing exclusive launches and a premium shopping experience.
• Target CEO Michael Fiddelke highlighted the company's ambition to become a leading beauty destination, focusing on high service levels to match the prestige of featured brands.
• The new beauty section aims to make shopping more informed and enjoyable, offering beauty-specific Target Circle rewards and testing new staffing models to enhance guest experience.
• Details on specific brands and vendors included in the Target Beauty Studio have not been disclosed, but the department is designed to be a more immersive and curated beauty shopping destination.