Target Warns That If Its AI Shopping Agent Makes an Expensive Mistake, You'll Have to Pay for It

Target Warns That If Its AI Shopping Agent Makes an Expensive Mistake, You'll Have to Pay for It

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Key Points:

  • Target has updated its terms and conditions to make customers responsible for any errors or unauthorized transactions made by its upcoming AI shopping assistant, which runs on Google’s Gemini.
  • The new policy states that any transaction performed by the AI is considered authorized by the user, meaning customers bear the financial risk of mistakes such as incorrect or overpriced purchases.
  • Target advises users to regularly review their orders, account activity, and settings, emphasizing that the AI may not always act as intended and disclaiming guarantees about its performance.
  • This move follows a similar trend among big retailers like Walmart, which also updated its terms to limit liability for errors made by its AI shopping assistant, citing the inherent inaccuracies and limitations of generative AI technology.
  • Both companies maintain that customers can still attempt to return purchases, but the updated policies highlight a growing industry stance of distancing from AI failures while promoting AI-driven shopping tools.

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