Tarts Have Become Scalper Gold
Kotaku • • technology
Key Points:
- Target is running a Pokémon merchandise promotion featuring clothing, toys, makeup, lifestyle items, and more, sparking high fan enthusiasm and product scarcity.
- A standout item, Pokémon Pop-Tarts in "Frosted Vanilla Cupcake" flavor, sold out quickly and are being resold online for up to eight times their $2.89 retail price.
- Unlike earlier Pokémon Pop-Tarts from 2001 and subsequent promotions, the new version lacks classic Pokémon sprinkles and collectible figurines, yet demand remains strong.
- Scalpers are also profiting from other Pokémon items like a pullover jacket and crossbody bag, with some bundles selling for several hundred dollars, far above retail prices.
- Attempts to resell stolen promotional cardboard standees and display items have largely failed, and a second wave of merchandise is expected on June 6.
