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That Weird 'Other' Section in Apple Stores Is Reportedly Being Revamped for a New Line of Home Products
Gizmodo • • general
Key Points:
- Apple is reportedly revamping the "Avenues" section of its stores, an area along the outer edges where accessories and third-party products are displayed, to introduce a new line of HomePod products.
- The changes aim to highlight a rumored new HomePod home hub featuring a 7-inch display running a mobile-style OS, designed to interface with smart home devices and potentially use facial recognition for personalized interactions.
- Current Apple Store layouts are deemed inadequate for demonstrating this sophisticated home hub, prompting the redesign to create an interactive and engaging marketing experience for customers.
- The revamped Avenues will elevate the prominence of these home hub products, moving beyond their current placement alongside Beats headphones and Apple TVs, to better educate customers on their functionality and appeal.
- This update reflects Apple's strategy to familiarize shoppers with new smart home technology, ensuring they understand the product before making a purchase.
