The Best New Watches From Geneva Watch Days 2026

Key Points:

• The Geneva Watch Days event showcased an expanded roster of participating brands, presenting a variety of exciting new watch releases, including official participants like Doxa, Zenith, and Bvlgari.
• Doxa introduced the SUB 300 Ti5 dive watch featuring titanium cases and signature design elements, retailing at EUR 2,990, while Zenith launched the Chronomaster Solo Sport with El Primero heritage and ceramic bezel priced between CHF 8,900 and CHF 9,900.
• Collaborative and innovative designs stood out, such as Bvlgari’s Octo Finissimo Dual Time x Vianney Halter with a futuristic steampunk aesthetic limited to 45 pieces, and M.A.D.Editions’ M.A.D.3 featuring a unique jumping hour display priced at CHF 2,900.
• High-end complications were highlighted by De Bethune’s DB25 Digitale with a jumping hour and spherical moonphase, Ferdinand Berthoud’s sporty Chronomètre FB 3SPC.4-1 with a ceramised titanium case, and Greubel Forsey’s compact GMT Balancier Convexe with an inclined balance wheel and globe display.
• More accessible options included Frederique Constant’s Moneta Handwinding mechanical watch with a salmon-to-black dial limited to 999 pieces at CHF 1,995, and Ming’s 57.05 Comet worldtimer offering a patent-pending DST-adjusting bezel system priced up to CHF 7,950.