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Wisconsin named America's top beer state for second year in a row
Fox News • • business
Key Points:
- Wisconsin has been ranked as America's top state for beer interest for the second consecutive year, with the Midwest region collectively dubbed "America's beer belt" due to high search interest in states like Kansas, Nebraska, Iowa, and the Dakotas.
- Wyoming ranked second in beer-related search interest, followed by Kansas, Nebraska, and Iowa, while Pacific coast states such as Alaska, Washington, California, Oregon, and Hawaii showed lower interest.
- Regional brand loyalty in beer remains strong, largely influenced by historic market entry, with Miller dominating Wisconsin, Budweiser in St. Louis, and Samuel Adams having national reach after launching in Boston.
- Michelob Ultra generated the most search interest among beer brands and was the top brand in Alabama, Nevada, and Oklahoma, reflecting consumer trends toward lower-calorie and low-carb beer options.
- Stella Artois is the most popular beer in several states including Arizona, Florida, and New York, perceived as a premium import in the U.S., despite differing reputation in its home country of Belgium.
