'The Drama' Solidifies Zendaya as Our New Indie Box Office Queen
indiewire.com • • general
Key Points:
- Zendaya is emerging as the new "Indie Box Office Queen," with A24's "The Drama" grossing $14.3 million domestically, marking one of the best openings for an original, non-genre A24 film.
- "The Drama" attracted a predominantly young audience, with 80% under 35 and 68% female, and 70% of viewers citing Zendaya and Robert Pattinson as their reason for seeing the film.
- Zendaya's indie success follows her work in major franchises like "Spider-Man" and "Dune," and she continues to balance commercial projects with original indie films, similar to co-star Timothée Chalamet.
- Other potential contenders for indie box office prominence include Kristen Stewart, Sydney Sweeney, Florence Pugh, and Dakota Johnson, though Zendaya currently leads in recent indie box office impact.
- Comparisons to A24’s "Materialists" suggest "The Drama" could reach around $45 million domestically, solidifying Zendaya's status as a reliable indie film draw ahead of her upcoming major releases.
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