The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires
Fortune • • business
Key Points:
- Whop, a $1.6 billion social commerce platform founded in 2021, enables users to monetize expertise, content, and businesses, having created over 650 millionaires through sales of coaching, programs, and physical products.
- The platform supports 22 million users across 145 countries, generating $4 billion in annual commerce and $300 million in monthly sales, with 10 to 15 users daily earning their first $20,000.
- Founder and CEO Max Schwartz, 26, emphasizes a work culture valuing creativity, end-to-end execution, and energy, focusing on hiring candidates who have built impressive projects and are enjoyable to work with.
- Whop has raised approximately $272 million in funding, including a $200 million investment from Tether in 2024, and is currently expanding its team with 40 open roles amid a competitive tech hiring environment.
- Schwartz envisions a future where people pursue work they find fun and passionate without worrying about money, reflecting his own entrepreneurial journey from building sneaker bots at age 13 to leading a major digital marketplace.