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The Laughing Cow cheese wedges show frowning face on package in mystery campaign
Fox Business • • business
Key Points:
- The Laughing Cow mascot has temporarily replaced her iconic smile with a somber expression on select packages of The Laughing Cow Creamy Original cheese wedges nationwide, marking the first change in over 100 years.
- This change is part of a new mysterious campaign called "The Not Laughing Cow," which includes a QR code linking to a website inviting fans to speculate about the reason behind the mascot’s mood shift.
- Bel Brands, the company behind The Laughing Cow, stated the frown is temporary and plans to reveal the story behind the change soon, assuring that the mascot will return to her joyful expression.
- The campaign has generated curiosity and conversation among shoppers, with the serious-faced mascot appearing in various settings and across social media to deepen the intrigue.
- The special packaging is available in select markets across the continental U.S., appearing in over 4,700 stores, but the company emphasized this is not a permanent branding change.
