The Odyssey Dislikes Near 450K As Universal Turns Off Replies
Key Points:
- Universal Pictures has disabled replies on its official X account posts about Christopher Nolan's film "The Odyssey" amid a surge of negative reactions, including over 500,000 dislikes on the film's trailer on YouTube.
- The trailer has received approximately 448,000 dislikes versus 60,000 likes, nearing an 88% negative rating on nearly 5 million views, marking it as Nolan’s most disliked trailer to date.
- Universal has taken several measures to manage negative feedback, including skipping influencer screenings and attributing the backlash to rating bombing campaigns, but audience interest appears to be declining as pre-sales remain limited to IMAX viewers.
- The London premiere on July 6 is seen as a critical moment to potentially reverse the negative momentum, with full reviews embargoed until July 15, placing significant pressure on the film’s reception to boost broader audience interest.
- Despite the studio's efforts to control the conversation online, the ultimate success of the film will depend on critical and audience responses following the premiere, as social media management cannot guarantee box office performance.