The Shadiest Brand Mention In
The Cut • • entertainment
Key Points:
- In The Devil Wears Prada 2, the once-popular handbag brand Coach is used as a comedic symbol of career decline, particularly in a scene where Emily Charlton’s fall from high fashion to a less glamorous job is highlighted.
- Emily, who failed to become editor-in-chief of Runway and was dumped by her billionaire boyfriend, is humorously teased by Andy Sachs about her new position at Coach, marking a significant downgrade from her previous role at Dior.
- Unlike the original film, which satirized designers and brands, the sequel focuses its critique on Emily’s money-driven approach to fashion, portraying her move from Dior to Coach as a symbol of lost prestige.
- The movie ends on a hopeful note with Andy suggesting Emily will have future opportunities to pursue bigger dreams, but emphasizes that Coach is not the glamorous destination she once aimed for.
