The WNBA's scramble to move Thursday's Finals Game 6 to 12:30 p.m. ET

The WNBA's scramble to move Thursday's Finals Game 6 to 12:30 p.m. ET

CNBC • • sports

Key Points:

  • Game 6 of the WNBA Finals between the Atlanta Dream and Golden State Valkyries was moved to an unusual 12:30 p.m. ET time slot due to a scheduling conflict at Atlanta's State Farm Arena, which also hosts the Atlanta Hawks.
  • The Dream could not secure an alternative arena for Game 6, leading to complex negotiations involving the WNBA, NBA, team ownership groups, and media rights holder Versant to find a solution.
  • Various scheduling options were considered but rejected due to conflicts with NBA games, other events, and broadcasting commitments, resulting in the daytime slot despite concerns over reduced TV viewership.
  • Both teams and players opposed playing at the smaller Gateway Center Arena or non-basketball venues like Mercedes-Benz Stadium, emphasizing the importance of a professional arena for such a critical game.
  • The game will be broadcast live on USA Network, E!, and Syfy, with a rebroadcast in primetime, and while the daytime slot may reduce viewership, the league hopes the scheduling controversy raises awareness of the WNBA Finals.

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