These Gyms’ Most Intimidating Machine: The Front Door
Key Points:
- PureGym locations in New York and New Jersey use narrow plastic entry pods requiring members to tap their phones to enter and exit, a system previously used in Europe but new to many U.S. gym-goers.
- The entry pods are designed to ensure that only members can access the gym and to monitor who is inside at any given time, according to PureGym CEO Clive Chesser.
- Some members have expressed discomfort and confusion with the system, citing concerns about safety and the inconvenience of needing their phones to enter and exit.
- The unfamiliar entry method has led to complaints and even involvement from the Fire Department in some cases.
- Emily Fish, a member from Brooklyn, described the doors as a negative experience and worried about