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These markets are drawing the most out-of-town new-home shoppers: report
Fox Business • • business
Key Points:
- Florida metro areas dominated the list of markets attracting out-of-town shoppers for new homes, with Lakeland leading at over 83% of new-construction views coming from outside the metro area.
- Other Florida cities such as Cape Coral, Port St. Lucie, and North Port also saw more than 80% of new-construction views from out-of-town buyers, driven by affordability and the Sun Belt lifestyle.
- Nationwide, 67.2% of views for new-construction homes were from out-of-metro shoppers, higher than the 65.4% for existing-home listings, highlighting strong cross-regional interest in new builds.
- Lakeland’s median new-construction price was $315,821, significantly lower than Miami’s $1.95 million, attracting buyers from higher-priced metro areas like Miami, Orlando, and Tampa.
- Builders are offering incentives such as closing-cost assistance and mortgage-rate buy-downs to attract buyers, making new homes with warranties more appealing compared to resales amid competitive market conditions.
