'They Will Kill You' Previews At $1M; 'Project Hail Mary' No. 1
Deadline • • entertainment
Key Points:
- New Line/Nocturna’s horror film "They Will Kill You" earned $1 million in preview screenings, slightly below "Ready or Not 2: Here I Come," which made $1.2 million and went on to gross $9 million in its first three days.
- The $20 million production stars Zazie Beetz and is co-financed by New Line and Nocturna, with expectations for a comparable opening weekend performance.
- Social media engagement for "They Will Kill You" stands at 183 million across major platforms, 18% above typical horror sequel norms but below "Ready or Not 2"’s 294 million; key influencers include Tom Felton and Patricia Arquette.
- The film holds a 72% fresh rating on Rotten Tomatoes, slightly lower than "Ready or Not 2"’s 75%, and is set for release in 65 international territories across 7,000 screens.
- Amazon MGM’s "Project Hail Mary" has grossed $109.7 million in its first week at over 4,000 theaters, with hopes for a moderate second weekend decline similar to "Dune: Part Two," benefiting from ongoing spring break school closures.
